About this practice

It is far easier to sell to an existing client than to find a new one.

Customer Retention

It is 6 to 8 times more difficult to obtain a new customer to sell to than to sell to an existing customer.

Most existing customers have an in-built desire to continue buying in the way they have in the past as long as they have enjoyed the experience.

The main reason why customers leave is that they feel un-loved, neglected or unimportant.

In most cases business growth can be fuelled more quickly by selling to existing customers than by looking for new ones.

How we help

Customer Retention

Business growth is fuelled by good customer retention.

Strategic Planning

Most business owners start their businesses with some sort of vision for the future.  In many cases the day to day minutae of running a business ensures that they spendlittle time consistently directing their business forward in the best way.  The result can be failing sales due to poor marketing, lack of innoation and poor staff motivation. 

Business Modelling

All businesses can be modeled mathematically to enable the business owner to carry out "what if" scenarios to enable them to ensure that external inluences, customer losses, supplier issues or regulatory changes can be mitigated against.

Risk Analysis

Few business owners are fully aware of the risks they are running when managing their businesses. These risks may be financial, regulatory or people oriented.  A low-cost business risk analysis should be taken by all business owners. 


With the introduction of corporate manslaughter for business owners, theft of company IP and the risks associated with Cybercrime and loss of data a review is to be highly recommended for all businesses as a matter of urgency.

What our customers think

Equazion Limited is a family run business and Peter worked with myself, my wife Lynn who runs the cleaning side of the business and the accounts as well as Simon our son whose primary role is the organisation of the service contracts, maintenance, small works and the day to day operation of all aspects of the business. we were very pleased with the work Peter carried out for us, helping us to clarify where we were going and how best to get there. Peter was a pleasure to work with and should we have the opportunity to work alongside Peter again in the future we would do so without second thought.

Ken Gunston MD - Equazion Limited

Peter has been working with Interface Force for over 12 months first of all under the government supported growth Accelerator Programme and then directly working to support the business. Peter’s presence has been invaluable over the past year by initially supporting the creation of a strategic 3-year plan, then helping the team to focus on many aspects of sales and Marketing including emphasis on customer retention. To ensure that the absence of colleagues did not impinge on the operation of the business Peter has effectively documented the Interface Force Sales and Operations processes. His presence at our monthly review meeting keeping the team working together, consistently achieving and heading towards our end of year goal has been very much appreciated. Peter is continually providing new ideas for improvement and it is a pleasure to work with him. I look forward to our on-going relationship to ensure that the team continues to be successful and consistently grow the business and its profits over the next few years.

Neil Johnstone - MD - Interface Force Ltd.

Peter has been working with me since September 2016. He has provided a business plan and justification for a £40,000 loan which I have now received and which will enable me to grow my business from zero to around £1m over the next 5 years. I look forward to continuing with Peter’s support and am confident that this challenging target will be achieved.

Nigel Cook - Venezio Lusso